Marketing Your Family Child Care Program

The family child care industry is booming. In some areas, it can be quite competitive. For these reasons, the success of your business may depend on having a good marketing strategy. Here is a sample of marketing strategies.

Develop a marketing plan

•   Gather information on trends and needs of families

•   Carefully consider what needs you can meet

•   Operate a quality program

•   Request a competitive analysis from FWC

Promote your program

•   Carry professional-looking business cards at all times

•   Join a support group network

•   Offer special services based on identified needs

•   Describe program’s benefits rather than its features

•   Attend training and display certificates

•   Be professional in attitude and appearance